Website information
Cookie Policy
This page describes the cookie categories and vendors used on this site. The vendor table below lists each cookie's typical name and duration from that vendor's own public documentation; it has not yet been confirmed by a scan of this live site. See the note under "Cookies we use."
What cookies are
Cookies are small pieces of information a website stores in your browser. They let a site remember things between visits or page loads — like your cookie preference itself — or let a third party (like an analytics or advertising provider) recognize your browser across visits.
You can control cookies through this page, the cookie banner, the "Cookie Settings" link in the footer, or your browser's own settings.
Cookie categories
We group cookies into three categories. You can turn Analytics and Marketing on or off independently; Necessary cookies can't be turned off because the site can't function without them.
- Necessary. Required for the site to work — page navigation, security, and remembering your cookie choice. Always on.
- Analytics. Helps us understand how people use this site, so we can improve it. No data is sold.
- Marketing. Used to measure and improve our advertising. Opting out stops ad measurement cookies; you may still see generic (non-personalized) ads.
Cookies we use
We use one Google Tag Manager container, run by Five Borough Creative. It loads Google Analytics, the Meta Pixel and the LinkedIn Insight Tag. Analytics and Marketing cookies are on by default, and you can turn either off at any time (see "How to opt out"). TBH Digital Solutions, the agency that builds and maintains this site, helps manage these tools with access we grant. It doesn't run its own tags on this site, and doesn't sell this data or use it for any other client.
| Tool | Category | Purpose | Main cookies | Duration |
|---|---|---|---|---|
| Google Tag Manager | Analytics | Loads the tools below. It doesn't set a tracking cookie itself. | — | n/a |
| Google Analytics (GA4) | Analytics | Measures site usage (pages viewed, general location, device type) so we can improve the site. | _ga, _ga_<id> | Up to 2 years |
| Meta Pixel | Marketing | Measures the effectiveness of our Facebook and Instagram advertising. | _fbp, _fbc | Up to 90 days |
| LinkedIn Insight Tag | Marketing | Measures the effectiveness of our LinkedIn advertising. | li_fat_id, li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory | Up to 1 year |
| Google Ads conversion tag | Marketing | Not active. We would use it only if we run Google advertising. | _gcl_au | Up to 90 days |
Google Tag Manager runs only while Analytics is on, so turning Analytics off also stops the Meta Pixel and the LinkedIn Insight Tag. Cookie names and durations come from each vendor's documentation and will be confirmed by a scan of this site.
How to opt out
You have several ways to change your cookie choice:
- Use Cookie Settings in the footer at any time to open your preferences and change any category.
- Use Do Not Sell or Share My Personal Information in the footer to turn Marketing off in one step.
- Turn on the Global Privacy Control signal in a supporting browser or extension — we treat it as an automatic opt-out of Marketing cookies, and your preferences will show "Opted out via browser signal."
- Block or delete cookies in your browser's own settings. This also removes our record of your choice, so the banner may appear again.
Updates to this policy
If the cookies or vendors we use change, we'll update this page and the date above. A version change to our cookie configuration will also show the cookie banner again so you can review your choice.